In a time of extreme crisis like right now with the COVID-19 pandemic, the ability to communicate clearly and cogently is more important than ever. This presentation will discuss best practices and review the necessary protocols of navigating through a crisis. This includes: 1) The value of being the "First Mover" during a time of crisis. 2) The need for businesses to address today, with an eye towards tomorrow. 3) An understanding of what your customers/key audiences need to hear from you. Led by: Dan Tapper, Senior Accounts Manager, Sullivan & LeShane Public Relations, Inc.