Getting Better Results with LinkedIn LinkedIn is a social network with nearly 240 million users. LinkedIn is one of the most effective places online to engage with decision makers within your target market who may be in need of your products or services. The goal is to be consistently visible and valuable. It’s not about selling. You need to educate and provide useful information. In this session, we’re going to discuss how to make LinkedIn a more effective marketing tool for your business. We’re going to cover: - Making sure your profile is complete and current - Invitations and growing your connections/who to focus on - Advanced people search/Sales Navigator - Different types of connections - Messaging to different types of connections - Measuring return on investment with LinkedIn - The right types of content to post on LinkedIn